Old Drum

Commentary on Warrensburg, Johnson County and Missouri issues from a Libertarian perspective. View my earlier commentary at www.olddrum.net.

Thursday, February 02, 2006

Made Fresh Daily?

The new and much ballyhooed Warrensburg brand was unveiled tonight, to moderate applause. Made Fresh Daily. Yeah, just like a loaf of bread. The logo even has a little sunbeam on it. I'm disappointed. It's what I was afraid it would be - something non-descript and generic. But, it's not all bad - there's plenty of opportunity for humorists. Remember, businesses are supposed to use it in their advertising...

Would you be confident of dealing with a bank displaying "Made Fresh Daily?" How about shopping at a liquor store or frequenting a bar - might the Revenooers be interested? And I can't imaging a funeral home advertising its services that way. An antique store? Hah!

Of course it does fit certain types of business - too bad we don't have any bakeries or brew pubs. Tomorrow, we'll tell Sharon down at Joy's Donuts that they've finally come up with something to market her!

It's late - plenty more fresh-baked ideas tomorrow.


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